This client was looking to increase their portion of the available market share in Northern Nevada. More specifically, Carson City and by the end of 2018 they wanted to be the #1 brokerage in dollar by volume. We found that in order to help them achieve their goal, we too needed to focus on market share. The market share of attention.
…Redirected the attention of local buyers and sellers via brand messaging from competing offices and agents..
After creating (and optimizing existing) social media accounts for each of the agents. We knew the best way to capture market share was to brand locally via Facebook & Instagram. We also considered the best way to increase that portion was to aggressively target the Northern California market that has already shown active interest via action, when moving to Northern Nevada. By positioning them as the community experts – California migrants felt more secure and comfortable with their transition.
We redirected the attention of local buyers and sellers via brand messaging from competing offices and agents, as well as capturing a rapidly growing audience from Calif. we were able to complete our objective. In under 6-mo. we created a 35-point swing in New Users, and nearly 70-point swing in organic brand growth from the regions largest real estate brokerage and their biggest competitor.